Tradition of Innovation

As the leading manufacturer of superior commercial roofing solutions, Firestone Building Products Company, LLC has been trusted by contractors, building owners and specifiers for 30 years. The company has steadily diversified from a single product to a full line manufacturer of EPDM, thermoplastic, asphalt and metal roofing systems, polyiso insulation and accessories.


AlboIn 1980, Firestone introduced RubberGard EPDM, the benchmark product that launched the company’s influential role in the commercial roofing industry. That same year, Firestone’s first RubberGard EPDM roof was installed and warranted. Firestone opened its first RubberGard EPDM manufacturing plant in Prescott Arkansas, in 1983.


SBS Installation 2With the introduction of its UltraPly membranes, Firestone entered the thermoplastic roofing market in 1986. The company’s first installation of UltraPly occurred the same year in Indianapolis, Indiana. In 1988, Firestone broadened its product offerings to include modified bitumen roofing systems with the acquisition of Teltex/ICM (International Construction Materials) in North Branford, Connecticut. Firestone began manufacturing ISO 95+ polyiso insulation with the acquisition of six insulation manufacturing plants from T.S. Industries in 1989.


To meet worldwide market demand for EPDM, Firestone added 45-mil, polyester-reinforced RubberGard membrane to its product  line in 1991. Revolutionizing Firestone’s accessory product line, Firestone’s Quickseam Tape System was introduced in 1993.


In 1996, Firestone expanded its product line to include self-adhered base systems. Firestone introduced UltraPly TPO (thermoplastic polyolefin) in 1999. That same year, Firestone opened its first TPO manufacturing plant in Wellford, South Carolina.


Pacific ShorescbFirestone introduced the industry’s first 30-year warranty with the introduction of Firestone RubberGard Platinum EPDM in 2003. Through the acquisition of Copper Sales, Inc., Firestone began offering metal roofing products under the UNA-CLAD by Firestone name in 2005.


In 2006, Firestone acquired GenFlex Building Products from OMNOVA Solutions Inc. As a result, Firestone began offering a second brand of roofing products marketed under the GenFlex brand name and attained a thermoplastic membrane manufacturing plant in Muscle Shoals/Tuscumbia, Alabama, and a product distribution center in Columbus, Ohio. Firestone Metal Products, a sister company of Firestone Building Products, opened a metal roofing plant and distribution center in Reno, Nevada, in 2006. Firestone unveiled the industry’s first 30-year TPO warranty with the introduction of the UltraPly TPO Platinum Roofing System in 2006. Firestone introduced a new business division, Firestone Energy Solutions, in 2009 to provide customers with a single source solution to address their roofing and rooftop photovoltaic needs.


Our tradition of innovation has helped Firestone become the premier single-source manufacturer and marketer of all the critical components needed for a successful, long-term roofing solution. As we look to the future, Firestone continues to research, develop and introduce new and innovative commercial roofing products. Quality products, quality installation expertise and quality warranties backed by the assets of a diversified multimillion-dollar corporation make it clear why “Nobody Covers You Better” than Firestone Building Products.

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